What do Leisure Pools dealers have that your competitors don’t?
When consumers want quality, style and value, homeowners see the real value in a fiberglass pool. Leisure Pools has exclusive access to the only pool shell with a cavity made to fit Remco’s pool covers systems. Brendan of Leisure Pools Melbourne Central commented on value of including the cover in his sales, stating ‘Right now it is a clear point of difference and more importantly a premium product’.
Remco has a strong partnership with our Leisure Pools dealers and we want to make sure you’re getting the most out of our products. Here are our best tips for getting that sale.
- Remember your edge over competitors
Your edge is what keeps customers in your hands, rather than the hands of your competitors. You have a unique package that other dealers simply can’t compete with. We know that concrete builders will charge anywhere from $10,000 – $25,000 for the additional construction works for pool cover pit, safety ledges and pit lid. The Reflection series pool is complete with all of these requirements, significantly reducing costs – you can offer this premium solution to customers at a far more economic price level than concrete builders offering the same size pool.
Therese of Perth Leisure Pools says ‘It is helpful to have a good understanding of the costing options of similar products offered by concrete builders so as to provide comparison and us. Once you have an understanding of this the Reflection can be offered as a modern, stylish option to clients in that market.’
- If you don’t offer, you won’t sell
There is no hiding from the fact that the Reflection series is a premium product at a premium price. However, it doesn’t hurt to educate your customer on this offering, even if it is out of their price range. Having a higher-end range of offerings has a positive influence on how customers perceive your other products, and demonstrates that Leisure Pools products are at the forefront of fiberglass pools – remembering that you have exclusive access to this type of system in Australia.
- Offer alternatives
If the package offered is out of your customer’s price range, remember that there are alternative options at lower price points. The Reflection pool shell can fit with a range of other Remco pool covers at lower price points. Contact the Remco team today to learn about our other options.
- Use your resources
Remember that Remco looks after the complete installation process, and our team is quick and professional. Before your pool shell arrives on site, we take you through the whole procedure from start to finish, ensuring you are confident in communicating with your customers about the product and the installation process. Many Leisure Pool dealers have had great success with the auto-cover system, ‘I certainly have confidence in promoting Remco because they not only talk the talk, they walk the walk.’ says Brendan Donovan, Leisure Pools Melbourne Central. The Remco team is here to help you, so don’t hesitate to contact us.
Do you have more questions? Contact us today.